Bob Sinclar is keeping it funky

Few acts could even dream of the worldwide success of 20 year dance music veteran Bob Sinclar, one of the biggest crossover artists of the decade, and now he’s back with his appropriately titled new single, ‘New New New’. Bob has flipped his flavour on its head, taking a more Urban route with a single that sits just as comfortably in hip-hop clubs as it does in clubs that have been Bob Sinclar staples.

You'd know his previous mega-hits, Love Generation, World Hold On, and Rock This Party, and his last album, Western Dream, sold over 40,000 copies in Australia ALONE, and continued on to be a worldwide success.

‘New New New’ features Reggae artists Queen Ifrica, Makedah and Vybrate and was put together on a trip to Jamaica – all in all making for an outstanding party track lending influences from all over the globe.

Check out the video for New New New right here, and then make sure to get it on iTunes here as it was just released TODAY, and it's packaged with some truly redefining remixes by Avicii, Tom Stephan, Julien Creance, and Chris Kaeser.